April 19, 2011
A. Puma background
PUMA is originated from Germany to produce shoes and sportswear based in large multinational the discount pricepanies. 1948, of Adolf. Dassler of Adi discount pricebination with its own name and das renamed the Dassler Brothers adidas, the two brothers parted ways from the times, 哥哥鲁多夫 Dassler of PUMA set up another the discount pricepany, and the adidas in the same direction, are produced mainly in sporting goods, both from a discount pricepetitor. 1986, joined the Munich and Frankfurt PUMA stock exchange. Today, PUMA has 3,200 employees and sell product to over 80 countries In 2003 the discount pricepany assets to 1.2 billion euros. PUMA shoes and apparel in the hipsport fashionhop graffiti culture , whether it is the United States and abroad, are are extremely weldiscount pricee. PUMA also with adidas for the 1970s and 1980s with the hipsport fashionhop culture represents one thing.
PUMA fifty years of history, a page written in the great sport achievements. PUMA acgucci beddingpany into the World Cup champion Pele final, acgucci beddingpanied by Baker, Wimbledon tennis players rule the roost in the grass. with the best players to cooperate and continue to pursue the latest technology to produce the best sports equipment. founder Rudolf? Das Music established in 1948, the German brand PUMA, PUMA has been for decades among the key players in the sports world in recent years, the gucci bootsbination of more successful pop / sports, jumped favorite brands for young people .
PUMA was able to so successfully in professional sports and fashion trends perfect together, more effective in its class international design team. He was the senior men Gucci and Prada designer Neil Barrett (尼奥贝奈特), the current creative director of PUMA. Meanwhile, the international supermodel, senior yoga Coach Christy Turlington (Christine. Wellington), the current design of the Louis Vuitton creative director Marc Jacobs (Marc. Steve Jobs) are closely related with the PUMA and cooperation. season, PUMA pushing more new 38 series, gucci beddingpletely covering the three major sportswear PUMA Categorydiscount shoes highlights three major breakthroughsfake gucci boots innovation, taste and fashion. more prominent in everyday leisure and take into account the characteristics of professional sports. so people with diverse needs, are more functions to meet and guide the worldwide trend of sports apparel trend. they are not just for specific sports and, more suitable for wear in everyday life, reflecting the PUMA movement advocated by the mm is a philosophical attitude to life .
II. Market research
80 smash hit in PUMA shoes, NIKE and adidas in the face of the clip to kill under the bottom had dropped all the way. However, when the PUMA as way, which has a 55sport fashionyearsport fashionold German veteran, is currently the fastest growing sports brands, and has been established in the fashion industry position can not be undone.
PUMA since 1099 after a successful transformation of the fashion image, the deep favorite movie star. Even Madonna out shopping, did not forget to Wear a sun hat PUMA. Hong Kong star Stephen Chow acclaimed film.
the past, only sports fans specialize in collecting all kinds of NIKE shoes; Today, PUMA has gradually changed this ecosystem. because fashion fans also began to collect PUMA shoes.
III. discount pricepetitors of
The the main strength of Puma are strong gucci men sandalpetitors such asgucci Jeans, Adidas., Nike, kappa, etc., these brands have been in the fashion industry has an undeniable sports world status.
1948 years of Adolf Dassler of The new 2011 spring fashion on www.mynike-shoe.combination of its own name to Adi Dassler Brothers and das renamed adidas, the two brothers parted ways from the times, 哥哥鲁多夫 Dassler of PUMA also set up a new 2011 spring fashion on www.mynike-shoe.company, and adidas in the same direction, all the sporting goods based, two from a prada kid shoespetitor. So what is the Adidas findingsladies sandals
in the world of sporting goods, adidas has represented a special kind of status symbol, and this symbol was gucci beddingmonly known as as a. particularly in world football, adidas suffered the support is no more a sporting goods firm can match. especially when adidas first pair of cleats made, it is by the top players in the support and love, and from 1974 held in West Germany in the World Cup gucci watches, 80% of the selected players have played soccer shoes adidas adidas will be aware of when the power in world football. And in the 1998 World Cup in France, host France is by virtue of superior performance adidas soccer shoes to play a level of super strength, beat master won the championship, the French soccer star Zinedine
Zidane also won the 1998 world soccer title, once again proved adidas three lines, adidas top athletes for the quality of tracksreplice handbags all players in the NBA Basketball Temple, who became wellwomen shoesknown shortwomen shoesAbdulwomen shoesJabbar, known Antoine Walker and the current considerable attention to the most potential player Kobe Bryant; in professional tennis in which there Sweden Aibo Ge retired, had disdain for the female to dominate the back of the German group after Martina Hingis; the baseball field has won the 1998 League Champion New York Yankees, boxing market will be the century greatest heavyweight boxer Muhammad Ali; in track and field, adidas reputation from the 1930 Arthur Jonath extend to the Donovan Bailey, Ato Boldon, who with Haile Gebrselassie.
today, adidas Adi Dassler still uphold the idea of? ? the perfect shoe, continuing with the world top sportsman and coaches to exchange ideas and demand, after a series of repeated tests and tests to develop the ergonomic products, will not only help to enhance their professional athlete sports performance, better meet the general market consumer demand for high quality sporting goods. In recent years, adidas, not only in design, features on new breakthroughs in the design concept of representative three lines were also set off another trend fad that swept the formation of the new generation of young nowadays popular new style, leading the global movement towards a more diverse product of the vision.
fourdiscount shoes consumer groups
like a gucci men sandalbination of fashion and sports new 2011 spring fashion on www.mynike-shoe.community, sports of all kinds of professional athletes.
fivelow top the product itself of
PUMA footwear use product line line represents the leisure footwear. < br />
product line represented by the red shoes areprada kid shoe on www.mynike-shoe.com
fully running series, the Blues running series, the white running series, the allchina factoryround training series, the modern golf series, the football series, yoga series.
blue line representing the footwear arereplice handbags
racing series, the new sports series, creative movement series, the new cool series, basketball series, the original series, the nostalgic series.
red line
fully running shoes series
this series is to improve performance and reduce injuries running shoes, each writing a symbiotic technologies are used to give runners the best performance products.
fully running series per pair of shoes contains a variety of different technological www.mynike-shoe. components, such asgucci jeans iCell, GoodYeare, Archtechh
running series of totally different people and according to the different requirements of running the sport, jogging and crosstennis shoescountry road divided into two subtennis shoesseries of jogging.
wearing offchina factoryroad running shoes jogging can be run in any environment movement, such aswinter fashion Forest Park in the remote far away, a small home near the woods, or through extreme sports in the mountains, canyons, deserts, and so h and the road is designed for running jogging Design enthusiasts and racehip hop based players, more emphasis on gucci men sandalfort and flexibility.
Blues Series
running shoes this series is designed for the pursuit of technology, fashion consumers to create, is to use the most daring language and the development of fashion products.
blues running series subdivided intolow top impact, athletic training, altitude, intensity of urban movement and flexibility of 5 subsport suitseries.
impactlow top the appearance of a dynamic and innovative the spirit of the shoes design can avoid the impact brought about running. The Ministry of subtennis shoesseries is often used in the heel CELL (cell suspension) technology, a good protection to the wearer.
Athletic Traininglow price Improved design exciting athletics shoes, to exercise the required functionality and casual attitude towards life clever fusion. The subsport suitseries will be used in track and field stadium for the creative professional improvement of shoes that fit special shoes feature track and field characteristics were, in turn casual attitude towards life into them, each shoe has a unique design and gucci beddingpact form factor, such aslow price Style in the soles will appear at the Spike or enhance the design of the grip.
altitudediscount shoes The the performance of real solutions and the gucci men sandalbination of avanttraining shoesgarde design that can withstand the weather and the terrain at different altitudes affect the shoes. This subtraining shoesseries to give people full security guarantees, and thickening of the end of the special pattern of the soles can give the wearer places at different altitudes in the sense of gucci men sandalfort, round laces and special shoes may be fast and pull ring for use with very convenient for the wearer can quickly adjust the system in different environments with the tightness of the system, promoting the blood circulation of the foot. and a metallic synthetic leather upper gives a more solid texture of wear. < br />
elastic forcefake gucci boots for those seeking a simple and traditional feel of the running foam cushion to design. The subsport suitseries of footwear in the end is often used CMhip hop EVA materials, soles are designed with a streamlined and flexible efforts to tie the shoes of the device is rarely used.
Urban Sportsgucci jeans www.mynike-shoe.compact design shoes, more suitable for a family of urban fashion, for their daily walk in for protection . The subcausal shoeseries are used leather uppers, in the movement without losing the characteristics of elegance, shoes simple and generous, CMnba jerseys, shoe all on www.mynike-shoe.comEVA and CELL the use of reinforced protection of the wearer.
white running series of sportship hop loving
entry consumers running shoes, and his focus on the value and details of the design. So the technology content of this series than shoes less fack shoes , the use of mesh uppers, shoes, design traditional, relatively moderate prices.
allhip hop round sports training series
group of consumers for the pitch, diameter track training, endurance and fitness activities or venues designed.
allnba jerseys, shoe all on www.mynike-shoe.comround training in the training under the blue and white training is divided into two subnba jerseys, shoe all on www. mynike-shoe.comseries.
blue train design stylish, eclectic, and some use asymmetric lacing system, and some place tie with the design of elastic and the white part of basic training because the training areas, so the design is relatively conventional.
football series
PUMA soccer series is a key series Nike Air Max 95 Women, focused on performance, style and charm of the best features. in the Soccer PUMA series, into the ARCHTEC, CELL, CMtraining shoesEVA, Lace Wrap System and a series of wide range of technology elements.
football series V series and the basis under the subchina factoryseries, while the V series and once again according to the characteristics of footwear broken down into speed, protection, street three types
speed (v.06) ladies sandals PUMA V Series was launched in 2006, and v.06 is the leading product in this series. As implied by the letter V, as v.06 the new product focus is speed, you can run the players who provide some help they need. The purpose of the production of this series of shoes is to ensure that the speed of the players, so as far as possible in the design of v.06 simple and is very targeted. If the style is simple, then the performance is the main character. v.06 under the guidance of this concept, with the extraordinary technology and design, has a unique beauty.
Protection (v nba jerseys, shoe all on www.mynike-shoe.comKonstrukt) gucci jeans Although the new vnba jerseys, shoe all on www.mynike- shoe.comKonstrukt 2006 PUMA V product is the second largest series of its products, but just as important as with the previous v.06. we all know, in football, the external and internal forces are essential a, vnba jerseys, shoe all on www.mynike-shoe.comKonstrukt product attaches great importance to the optimization of the protective elements. According to different purposes, this option could be for a performance, it can be for a single product models. production vnba jerseys, shoe all on www. mynike-shoe.comKonstrukt is intended to improve a or more protection elements, dedicated players who run the service.
Street (vtraining shoesStreets) fake gucci boots vtraining shoesStreets of the upper using a gucci beddingbination of PU and mesh, that is light and durable, special outsole for the hard asphalt. is free experience for those who seek urban design character of youth. This speed oriented shoe to let you enjoy running in the city. vtraining shoesStreets are those products represent the city as the center of the young generation of innovation. They kind of football as the expression of personality. They wear this shoe any ride in the city, You agreed to choose their own look, their music, their fans, their own tactics.
Yoga Series
inspiration from yoga, yoga will dissolve the idea of?? PUMA to create a mysterious mahanuala. for as the people with ethereal ethereal feel. in the details of the treatment, can often play a role in the finishing touch.
Creative Movement Series
this series can be described as Puma design labs, professional launch the kind of inquiry, as appropriate, and to promote the concept of sports shoes, design and structure of the product line. This series is the most freedom PUMA product design field, where not follow the traditional imagination and creativity to meet the emerging needs of the younger generation. exaggerated The shoes and the subversion of a traditional lacing system in this series are widely used.
cool new series
This is a unique series, continued from the first time in 1960 used by the PUMA the soles and uppers of sulfur means convergence of the avantsport suitgarde, with a punk flavor.
basketball series to the basic elements of basketball shoes, coupled with the design of life, the sense of movement into the life. Each PUMA in the series is a classic basketball reproduction, including stories, there are celebrities, there are memorial design, the earliest dating back to last century, an even 70. large shoe design allows the wearer both in the normal life of leisure, or individuality of street basketball in have a very good gucci bootsfort. this series perfectly embodies the integration of leisure and sport PUMA style.
PUMA uphold the tradition of the original series
a new series, the latest and most diversified products in this series, the brand can not be www.mynike-shoe.compared with other design elements. PUMA unique in this market, there is no gucci men sandalpetition, this is the development of leisure products PUMA key areas. each have a different shoe design features to meet those who seek individuality, the needs of self publicity.
Sixbaby shoe Advertising Strategies
publicity, according to my investigation are basically flat puma advertising, all kinds of fashion magazines. page can see the eternal symbol of puma. the same time; star effect I think the TV ad advertising this dynamic is also essential in this regard puma publicity enterprises should make greater efforts to achieve overwhelming to see people have had to remember the ace brand …….
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